Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news

Breaking-Finance.Com - Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand".

Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news

Breaking-Finance.Com - Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand".

Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news
26 April 2021 - 23:45

Breaking-Finance.Com - Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand". The new vowel-light name will still be pronounced "Aberdeen" when it comes into effect later this year, along with a new "visual identity," says the firm.Says chief executive Stephen Bird: "Our new brand Abrdn builds on our heritage and is modern, dynamic and, most importantly, engaging for all of our client and customer channels."In a two minute video posted on Twitter, the company attempts to tie the rebrand to a new, technology-led business "fit for the future".Today we’ve announced our change of name to Abrdn, part of a modern, digitally-enabled brand we’ll use across our businesses globally. Capital at risk. https://t.

.twitter.com/kOw5NQVH7j— StandardLifeAberdeen (@SLA_plc) April 26, 2021 However, the big reveal prompted predictable ridicule on social media:"Another consonant please Rachel..." #abrdn pic.twitter.com/7CotVUngvO— PD Colinton (@PDColinton) April 26, 2021 Other companies got in on the mockery: Next time you want to remove a vowel, have a Snckrs, #YoureNotYouWhenYoureHungry— SNICKERS UK (@SNICKERSUK) April 26, 2021 Some responses were short and to the point:Twts.— Ben Pile (@clim8resistance) April 26, 2021 More seriously, one Tweeter raised the issue of whether the new name could pose problems for screen readers for blind people:Did you ask any disabled people about this?— Rachel Charlton-Dailey (@RachelCDailey) April 26, 2021

Source = Breaking-Finance.Com

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Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news


Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news


Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news


Finance Breaking news Standard Life Aberdeen faces mockery for Abrdn rebrand last financial news

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